The design features on the front of all kākahu, with the exception of the hoodie, where it is printed on the back to allow for a larger print area and greater visual impact.
 
MATUA GROOT
Inspired by one of pop culture's most recognisable guardians, Matua Groot blends the strength and presence of Groot with Māori artistic expression to create a bold and distinctive piece of wearable art.
Strong, grounded, and full of character, Matua Groot represents growth, resilience, and an unshakable connection to the natural world. Deeply rooted and steadfast, the design reflects the importance of knowing where you come from and remaining connected to the people, places, and values that shape who you are.
The use of whero (red) throughout the artwork symbolises the connection of blood to whenua, representing strength, identity, whakapapa, and the enduring legacy carried through generations. Like the roots of a tree stretching deep into the earth, these elements speak to belonging, resilience, and standing firm in who you are.
Rich in symbolism and storytelling, this design showcases TP Illustration and Design's signature Māori fusion style, bringing together contemporary pop culture and indigenous artistic expression in a unique celebration of strength, identity, and connection.
Original artwork hand-drawn and digitally illustrated by Māori artist Netana Te Pou. This design is part of TP Illustration and Design's commitment to authentic, artist-created Māori fusion artwork. No AI-generated imagery is used in the creation of this design.
Part of TP Illustration and Design's signature Māori Fusion Collection, where culture, storytelling, and creativity come together.
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